In today's world of regulated business, there is increasing  pressure on companies to have transparency in their financial  statements. This push from shareholders and government agencies has  caused a large increase in the need for external accounting,  transforming audit and tax services into a commodity. The fact that  these firms are now so popular means they will offer you many discounts  and incentives to obtain your business as a client. In order to obtain  the correct firm, it is important to know what type of service  professional you need.
First, you need to prioritize the main  reason in reaching out to a professional. If you are looking  specifically for help with taxes or tax planning there are many small  firms available to assist your business. Many of these firms can be  franchises such as H&R Block or LedgerPlus or they can also be local  private firms. Before committing, it is important to look at the tax  firm's employees. Many will have what is called an EA, or enrolled  agent. These are licensed tax professionals who are certified by the IRS  after taking a test covering all types of business taxes from public to  private. This type of professional will be able to do sufficient work  for a small business and can be significantly cheaper than hiring a  larger or public accounting firm.
If your company is in need of an  audit for shareholders, or you are a private firm looking for a  professional audit, it is a good idea to go with a public accounting  firm. These large firms consist of Certified Public Accountants, or  CPAs. CPAs are held to the highest standards by the PCAOB and have to  pass a rigorous test and continue education throughout their career.  Although public firms will bill you more, they hold themselves to a much  higher standard for quality of work. Also, public accounting firms will  do a preliminary audit of your business before they decide to take on  your company as a client. This is to make sure they do not see any red  flags or feel that they could give your company an adverse opinion.
Because  of this, you can trust these public firms more being that they do not  want to be liable for assuring your financial statements if it later  comes out your company has committed fraud. Another bonus of a public  firm is their representation if there is ever any litigation against  your business. Many times upset shareholders want to sue a publicly  traded company because they lost their investment based on so called  misleading financial statements. In this case the accounting firm will  stand up for you in court and defend your numbers against the  prosecuting party.
These are just two basic reasons to choose an  accounting firm to help your business. It is very important to evaluate  your individual situation before deciding on a specific accounting  professional.
 
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